AI Actors - Part 3 | Critical Questions and Platform Guide for Marketing Artists

Questions to Ask AI Platforms You Work With

As seasoned professionals who have been on both sides—both as customers of ad agencies and as the platform itself—we understand the importance of asking the right questions when navigating the new AI landscape. Many Marketing Artists and UA leads often wonder, “What should we be asking in this new AI-driven world?” To help you gain control over your creatives, we’ve outlined some critical questions to ask any AI platform you consider working with, whether it’s an AI audio generator like ElevenLabs or an AI avatar generator like HeyGen. These questions will help you determine if a platform’s digital avatars align with your brand’s needs.

Authenticity and Content Variety: 

Keeping your audience engaged requires fresh and authentic content. You’ll want to know how the platform ensures that AI-generated videos don’t become repetitive, using the same expressions or movements too often. This is important because repetitive content can quickly diminish audience interest, and you need varied, dynamic visuals to keep your brand messaging effective and engaging.

• What steps do you take to ensure that generated videos maintain authenticity and avoid repetition?
• How do you enhance the variety of content when using the same AI avatar across multiple scripts or campaigns?
• Can your platform create new expressions, gestures, or movements for AI avatars to prevent the content from becoming repetitive?
• What customization options do you offer for tailoring AI avatars to fit different scripts, moods, or scenarios?

Share of Voice and Competition: 

In a crowded marketplace, standing out is everything. You should investigate how the platform handles the distribution of AI avatars across multiple brands to ensure your brand remains distinct. If everyone’s using the same avatar, your brand risks blending in with the noise. You care about this because maintaining a unique and recognizable brand presence is essential for your marketing efforts to succeed.

• How do you manage the availability of AI avatars across multiple clients to avoid overexposure of the same avatar?
• Are there options for exclusive use of an AI avatar to ensure brand differentiation?
• What measures are in place to prevent audience fatigue when the same AI avatar is used across different brands?
• Do you offer customization that allows brands to tweak or differentiate AI avatars to maintain uniqueness?

Commercial Licensing and Legal Considerations: 

You’ll want to dive into the specifics of commercial licensing to ensure you have the rights you need to use, modify, and distribute AI avatars. This is critical because overlooking legal details could lead to complications down the road, potentially affecting your ability to use the avatars effectively or leading to costly disputes.

• How do you handle licensing rights, especially regarding modifications, distribution, and exclusivity?
• What licensing agreements do you offer for commercial use of AI avatars?

Where in the Process Do Digital Avatars Fit?

AI avatars are a new world in itself, and with so many platforms to choose from, it’s important to understand where they fit into your creative process. The questions in the previous section help you determine if an AI platform’s digital avatar solution can meet your brand's unique creative needs while ensuring originality, differentiation, and compliance with legal requirements. Now, let’s look at which AI avatar platform best matches your current stage in the creative process and aligns with your brand’s goals and production needs.

Beginner: Getting Started with AI Avatars
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Imagine you’ve just launched a new app, and you're navigating the tricky waters of TikTok's learning phase. You’re still figuring out who your audience is and what resonates with them, and you're hesitant about diving into the deep end with full-scale video production. That's where Synthesia comes in, offering a safe and versatile entry point into the world of AI avatars. With its wide range of diverse actors, you can experiment and learn without committing to a specific style or persona.some text

• Synthesia offers one of the most diverse databases of AI actors, making it easier to test and discover what works for your brand.
• The platform is ideal if you have a team that can handle video editing and production after the avatars are generated.
• While perfect for e-commerce and lifestyle brands, Synthesia’s professional-looking avatars might be less suitable for gaming, where HeyGen could be a better fit.
  

Intermediate: Elevating Your UGC Content
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You’ve gained some traction with your app, and now it’s time to step up your content game. Your creative team is in place, and you’re ready to produce UGC-style videos that feel authentic and relatable. Enter HeyGen, a platform that’s like a mini CapCut with the added power of digital avatars. It’s a tool that offers just the right balance of simplicity and capability, perfect for those who want to create content that resonates with everyday users while keeping things fresh and engaging.some text

• HeyGen provides a UGC-focused platform with digital avatars, ideal for creating content that feels personal and authentic.
• The platform offers a “mini CapCut toolbox” but lacks advanced features like custom captions or dynamic ad styles.
• HeyGen is an excellent choice for UA managers looking to add a UGC touch to their campaigns, with avatars that feel more real and less polished than those in Synthesia.

Learn More: AI Actors Challenges, Addressing Limitations, and Embracing the Hybrid Future

Expert: Streamlining Advanced Marketing Efforts
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You’re a seasoned marketing artist who has been through countless A/B tests and knows exactly what works for your brand. Now, you need a tool that can keep up with your pace, cutting production time down to minutes while still delivering top-tier results. That’s where Poolday comes in, offering a platform that’s perfect for rapid iteration and lean team operations. With custom styles updated weekly and AI avatars tailored specifically for you, Poolday is your go-to for pushing the boundaries of what’s possible in digital marketing.some text

• Poolday generates entire ads in minutes, making it ideal for expert teams focused on rapid content iteration.
• The platform offers custom AI avatars and weekly style updates, ensuring your content stays fresh and on-trend.
• Poolday supports all aspect ratios, allowing you to seamlessly upload and export content in your preferred platforms’ formats (i.e., Youtube, Unity, TikTok, Meta).

As AI continues to reshape the marketing landscape, it’s essential to approach these platforms with a critical eye. The right questions can make all the difference in ensuring that the AI tools you choose align with your brand's needs and creative vision. Whether you're just starting out with AI avatars or you're an expert looking to streamline advanced marketing efforts, understanding the strengths and limitations of each platform is key to maintaining your brand's uniqueness and staying ahead of the curve.

Depending on where you are in the creative process, different AI avatar platforms will be a better fit. If you're in the early stages, Synthesia offers flexibility and a wide range of options for experimentation. But if you're producing high-volume ads and know exactly what you’re testing, Poolday AI UGC Video Generator provides the speed and customization necessary to keep your content fresh and impactful. In this AI-driven world, your ability to adapt and ask the right questions will set you apart from the competition and ensure your brand remains distinct and effective.